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Balenciaga

"Butterfly" Sunglasses Event Logo

The people at Balenciaga reached out and asked my team and I to design a few logos for the upcoming launch party of their Butterfly sunglasses. I utilized their BB logo and tied in a hand-drawn butterfly to weave in and out of the BB logo. The activation included a velveteen eyeglass case containing a pair of randomized Balenciaga sunglasses from their new Butterfly line, a letter of authenticity, and canvas eco-tote.

Logo DesignJessica BainPatternJessica BainActivation DesignJessica BainActivation CurationSarah ChartashFulfillmentNadelShare